The Pleasure Principle and winning in life

Psychology, as a science and as a practice has some tools: Observation and brain scans. But the problem with either is that the human element, the interpreter between what is being seen, their mindset, their attitude, their approach, is crucial. … Continue reading →

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mainimage_magritteadvertisingPsychology, as a science and as a practice has some tools: Observation and brain scans. But the problem with either is that the human element, the interpreter between what is being seen, their mindset, their attitude, their approach, is crucial. … Continue reading

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The Pleasure Principle and winning in life